Choosing Materials for Premium Packaging
A practical look at paper, board, textiles and recycled materials for branded packaging.
Material choice affects print quality, durability, perceived value, weight and end-of-life options. Start with the product and logistics requirements, then narrow the choices according to brand feel and sustainability targets.
Think beyond appearance
Ask how the pack will be transported, stored, handled and disposed of. A material that looks ideal in a studio may not be the best choice for a long distribution route.